A Brand Meant For Them
Before launching Evolution of Smooth, the creators decided it would be a great idea to research the lip balm market. Although many people think of lip balm as a unisex product, the research they conducted uncovered results contrary to this. Apparently, women are far more likely to use lip balm than men and they aren’t necessarily loyal to the brands they buy. This meant that the lip balm market was ripe for the pickings if Evolution of Smooth wanted to take the prize.
The Trending Lip Balm
There simply isn’t much marketing int he lip balm industry. This is where EOS lip balm has shown its greatest strength. Thanks to countless selfies and other displays of the product by celebrities across the internet, young people were quickly made aware of Evolution of Smooth and decided to buy it for themselves. That sort of approach has allowed them to take over what was once considered a stagnant market. Now, with the lip balm market under their hands Evolution of Smooth has decided to find a way to expand itself into entirely new areas of personal care.
An Eye Towards Expansion
You can buy lotion and shaving cream to go with the lip balm Evolution of Smooth provides. This decision has allowed the brand to separate itself from its competitors and give its name more weigh. The young women that made this brand what it is today and gave it millions are showing that they love everything about Evolution of Smooth. It is one of the 50 most popular brands among young women. The future of Evolution of Smooth has no limits. The brand can include soaps, shampoos, and just about anything that Millennial women might want to have in their bathroom cabinets.