The Success Of Lime Crime as a Makeup Brand

Every once in a while, a new company or brand steps foot on the scene and causes hysteria. As of 2016, that company/brand is known as Lime Crime. Cosmetics come is a wide range of products and services. Lipstick, lip gloss, foundation, as well as eye liners all cluttered through this industry.

There are hundreds if not thousands of products on the market, but there is one that is reinventing the game. Lime started out as a small company of one. Company founder Doe Deere produced and modelled her very own products on EBay back in 2004. Thanks to the success it was getting made the young designer put her entire efforts into the brand and by 2008, this eclectic styled brand took off.

There are many reasons for the huge success of the products such as being certified vegan, being cruelty-free, and possessing hot new colors. This is no fluke by design, but much more a strategy that has taken the masses by storm. The Velvetine Lipsticks are the flagship model and they come in many cool color tones such as:

  • Wicked (deep red)
  • Pink Velvet (hot pink)
  • Black Velvet (Black)
  • Phantom (purple)
  • Lollipop (light pink)
  • Venom (ash gray)
  • And many more

This exclusive brand is changing the face of cosmetics from it’s progressive approach. Users now have a chance to express themselves unapologetically with these wild and vivid hues. Having such a huge social media presence helps as well which is another form of free advertisement. Let’s have a look at the product line below:

  • Blue Unicorn Lipstick
  • Carousel Gloss-Snowsicle
  • Opaque Lipstick
  • Highly Pigmented & Creme Nail
  • Liquid Eyeline
  • Eyeshadow Helper Prime

According to Beauty Bay, there are literally dozens to choose from and they all come in vividly unique colors. Lime Crime may not be the past, but it surely is the present and future of cosmetics.