In order for any company to be in the position to take Amazon down, they have to be making as much or more sales than the leader in the online clothing world. Amazon is currently making 20 percent of all the clothing sales online, and they do not appear to be willingly giving any other clothing companies a chance at the top spot. Kate Hudson’s Fabletics is not used to playing by anyone’s rules but their own, and have steadily been making a charge for the top spot. In the last few years, this clothing company has sold over $250 million in workout apparel and active-wear for women.
Take a close look at this athleisure brand, you are going to discover that it is more than just high-quality and low prices. Here we have a company, according to Hudson herself, that has been exploding on the scene thanks in part to her membership plan and a sales technique known as reverse showrooming. Look inside the mall at the Fabletics retail stores, there you will find women taking part in a shopping experience completely unique to any other. These women are taking the Fabletics lifestyle quiz, browsing the newest releases in workout apparel, and trying on everything that they can get their hands on.
Now take a look at what is happening with the Fabletics e-commerce site. The clothing these women tried on in the mall is uploaded to the online account, so now you can shop at home or on any mobile device more easily. Since you already tried the clothing on and see how it fits, you shop without reservation at the website. That is exactly what is happening too, as customers are shopping the vast online inventory and stuffing their carts with as many items as they can find.
The membership at Kate Hudson’s Fabletics includes a personal shopping assistant, free shipping for online orders, as well as deep-discounts on all workout apparel. Your shopping assistant is going to look over your lifestyle quiz answers and decide each month on a new piece you may be interested in buying. As you can see, the shopping experience at Kate Hudson’s Fabletics is all about pampering the customer, and it appears to be working if you base the success on those incredible sales figures. Amazon may in fact have their hands full if the numbers continue to grow at this rate.
Fabletics was established in July of 2013. It officially launched October 1st of the very same year with Adam Goldenberg, Don Ressler, and actress Kate Hudson heading the company. The brand featured women’s athletic wear at its start. Today the company has expanded to include swimwear, dresses, and a men’s active wear line, launched by Oliver Hudson. The year 2015 brought about Fabletics first brick and mortar locations throughout the United States. There are locations in New Jersey, Cincinnati, and Saint Louis.
Kate Hudson established the business with the hope of creating a brand on fabletics.com that would stand to build a community to help women live a fit life and to achieve their every passion in life. As the business has grown, so has their customer base and need to reach others in the healthcare community. As of 2016, Kate Hudson has teamed up with the Fashion Targets Breast Cancer charity as a brand ambassador. The Fashion Targets Breast Cancer organization was established in 1996 by Ralph Lauren. In 2011 the foundation collaborated with the New York Company Trust. Together the organizations collaboration was the birth of a grant making program aimed at breast cancer screening, treatment, and survival. The organization is dedicated to strengthening the influence of fashion in the global economy through FTBC at http://thekrazycouponlady.com/tips/style/fabletics-review-need-read/. To date it has provided more than $55 million in the support of low income and immigrant women affected by cancer. Along with providing support for breast cancer patients, the foundation also supports HIV/Aids initiatives and disaster relief. The organization has received support from numerous designers, and photographers. Kate Hudson joins the likes of Naomi Campbell and Karolina Kurkova, in representing the brand to the world.
As a designer and health enthusiast, Kate Hudson has created a exclusive Fabletics collection not only to support the organization, but the cause as well. On being a brand ambassador, Kate Hudson notes that in life many people are affected by breast cancer. Weather it has touched a family member, good friend, or an individual, she notes although scary it is a part of everyone’s life. The exclusive Fabletics collection she has created features two tanks, a bralette, and capri leggings. Each design is a unique, deep, versatile shade of pink. Going forward with the collection she hopes the line makes women feel good about themselves when they put it on, as well as makes them want to support the cause. The collection debuted on September 28th 2016, on National Women’s Health and Fitness Day, and has had rave reviews within the fashion community since.