Nathaniel Ru Gets People to Consider a New Style of Restaurant

McDonalds, with all the greasy burgers and fattening French fries, has been a staple in the American diet for many years. Some people have come to love this restaurant. It does not matter if there are reports about how obesity is striking Americans at alarming rates. People like fast food, and they are not all that concerned about gaining weight due to back eating habits. With information like this in hand it is hard for someone like Nathaniel Ru to truly get a grip on improving things in the restaurant industry. At least that is what one might think. Surprisingly, the Sweetgreen restaurants have given people something to talk about, and much of the talk is good.


There are a lot of people that are thrilled by what Nathaniel Ru has been able to do with this restaurant franchise. He is someone that has managed to keep people interested in this company as it grows. This is a hard job in an environment where the majority favors fast food. Nathaniel Ru may have known that the best thing that he could do was turn towards those things that would people would notice early. He turned to the youth. Nathaniel Ru helped people see the value of ordering online with the Sweetgreen app. He also helped people see the value of eating healthy because he has presented healthy food in a different light.


For Nathaniel Ru and his team it was about more than just breaking away from what the other restaurants were doing. He wanted to actually build a franchise that would be respected. There would be no good in trying to build this type of restaurant environment if there wasn’t going to be anyone in place to enjoy what he had established. Ru knew that he had to produced quality food, but he also knew that he had to market this company in a way that enticed customers.


It was Michael Jackson that once said that you could be the best dancer in the world, but it wouldn’t make much of a difference if no one saw it. He was referencing camera angles and lighting in concerts to performances that were on television. The same concept applies to Nathaniel Ru and Sweetgreen. He could have the most delectable menu items that the world has seen. It there were no hungry consumers in line it would not make a difference.


Nathaniel Ru and Sweetgreen

Nathaniel Ru is the co-founder of Sweetgreen. Sweetgreen is an American Express casual seasonal healthy and straightforward food chain restaurant. The restaurant has many stores in Los Angeles, Washington, D.C, Philadelphia, New York, Boston, and Baltimore. The company also has other charitable programs like technology, (Sweetgreen app), and music (Sweetlife Festival).


Sweetgreen has its headquarters in Washington, DC. Starting from a single shop in Georgetown, Sweetgreen has grown into an internationally recognized food restaurant, making multi-million yearly profits. The seasonal menu at Sweetgreens is an alternation of three seasonal and regional dishes in every marketplace. The restaurant menu alternates five periods in a single year, with more than three hundred farms producing food for its stores. The Sweetgreen restaurant gives particular attention to plain recipes with natural essences, using agave and honey as natural sweeteners. Through its transparency and supply chain efforts, Sweetgreen is now a leading food industry in American and International markets.


Nathaniel Ru, together with Jonathan Neman, and Nicolas Jammet, founded Sweetgreen restaurant in August 2007. Nathaniel Ru is a graduate of Georgetown Undergraduate Business University School. After his graduation together with his two friends, Nathaniel Ru sought out the businesses venture without prior knowledge that the company would control the American food industry.

Nathaniel Ru’s desire to discover improved food options and build his own sustainable business is considered to have an association with the fact that his parents are all entrepreneurs. Nathaniel Ru is highly and strictly controlled. He still considers Sweet green’s original company plan for further directions. He believes that the restaurant’s success comes about due to the fact that salad choices are all nutritious, healthy, and the fact that most Americans brands are disconnected from their farms and roots. Nathaniel’s goals are to set standards for the food they sell, customer service, hiring procedure, and a good relationship with farms. Nathaniel Ru considers hard work as the key to his restaurants’ success.


Nathaniel Ru had great skill in humanizing particular people for sponsoring the first Sweetgreen business venture. Steve Case and Danny Meyer were the first Sweetgreen investors. He won over the investors’ attention through his work and his ability to formulate the comprehensive business plan. He confirms that his belief and passion motivated his entrepreneurial ability to skillfully execute the business plan. He considers his excellent employee structure to emanate from his ability to create a healthy working environment with his employees, farmers, and app builders.