Fabletics was established in July of 2013. It officially launched October 1st of the very same year with Adam Goldenberg, Don Ressler, and actress Kate Hudson heading the company. The brand featured women’s athletic wear at its start. Today the company has expanded to include swimwear, dresses, and a men’s active wear line, launched by Oliver Hudson. The year 2015 brought about Fabletics first brick and mortar locations throughout the United States. There are locations in New Jersey, Cincinnati, and Saint Louis.
Kate Hudson established the business with the hope of creating a brand on fabletics.com that would stand to build a community to help women live a fit life and to achieve their every passion in life. As the business has grown, so has their customer base and need to reach others in the healthcare community. As of 2016, Kate Hudson has teamed up with the Fashion Targets Breast Cancer charity as a brand ambassador. The Fashion Targets Breast Cancer organization was established in 1996 by Ralph Lauren. In 2011 the foundation collaborated with the New York Company Trust. Together the organizations collaboration was the birth of a grant making program aimed at breast cancer screening, treatment, and survival. The organization is dedicated to strengthening the influence of fashion in the global economy through FTBC at http://thekrazycouponlady.com/tips/style/fabletics-review-need-read/. To date it has provided more than $55 million in the support of low income and immigrant women affected by cancer. Along with providing support for breast cancer patients, the foundation also supports HIV/Aids initiatives and disaster relief. The organization has received support from numerous designers, and photographers. Kate Hudson joins the likes of Naomi Campbell and Karolina Kurkova, in representing the brand to the world.
As a designer and health enthusiast, Kate Hudson has created a exclusive Fabletics collection not only to support the organization, but the cause as well. On being a brand ambassador, Kate Hudson notes that in life many people are affected by breast cancer. Weather it has touched a family member, good friend, or an individual, she notes although scary it is a part of everyone’s life. The exclusive Fabletics collection she has created features two tanks, a bralette, and capri leggings. Each design is a unique, deep, versatile shade of pink. Going forward with the collection she hopes the line makes women feel good about themselves when they put it on, as well as makes them want to support the cause. The collection debuted on September 28th 2016, on National Women’s Health and Fitness Day, and has had rave reviews within the fashion community since.