Nathaniel Ru is the co-founder of Sweetgreen. Sweetgreen is an American Express casual seasonal healthy and straightforward food chain restaurant. The restaurant has many stores in Los Angeles, Washington, D.C, Philadelphia, New York, Boston, and Baltimore. The company also has other charitable programs like technology, (Sweetgreen app), and music (Sweetlife Festival).
Sweetgreen has its headquarters in Washington, DC. Starting from a single shop in Georgetown, Sweetgreen has grown into an internationally recognized food restaurant, making multi-million yearly profits. The seasonal menu at Sweetgreens is an alternation of three seasonal and regional dishes in every marketplace. The restaurant menu alternates five periods in a single year, with more than three hundred farms producing food for its stores. The Sweetgreen restaurant gives particular attention to plain recipes with natural essences, using agave and honey as natural sweeteners. Through its transparency and supply chain efforts, Sweetgreen is now a leading food industry in American and International markets.
Nathaniel Ru, together with Jonathan Neman, and Nicolas Jammet, founded Sweetgreen restaurant in August 2007. Nathaniel Ru is a graduate of Georgetown Undergraduate Business University School. After his graduation together with his two friends, Nathaniel Ru sought out the businesses venture without prior knowledge that the company would control the American food industry.
Nathaniel Ru’s desire to discover improved food options and build his own sustainable business is considered to have an association with the fact that his parents are all entrepreneurs. Nathaniel Ru is highly and strictly controlled. He still considers Sweet green’s original company plan for further directions. He believes that the restaurant’s success comes about due to the fact that salad choices are all nutritious, healthy, and the fact that most Americans brands are disconnected from their farms and roots. Nathaniel’s goals are to set standards for the food they sell, customer service, hiring procedure, and a good relationship with farms. Nathaniel Ru considers hard work as the key to his restaurants’ success.
Nathaniel Ru had great skill in humanizing particular people for sponsoring the first Sweetgreen business venture. Steve Case and Danny Meyer were the first Sweetgreen investors. He won over the investors’ attention through his work and his ability to formulate the comprehensive business plan. He confirms that his belief and passion motivated his entrepreneurial ability to skillfully execute the business plan. He considers his excellent employee structure to emanate from his ability to create a healthy working environment with his employees, farmers, and app builders.