McDonalds, with all the greasy burgers and fattening French fries, has been a staple in the American diet for many years. Some people have come to love this restaurant. It does not matter if there are reports about how obesity is striking Americans at alarming rates. People like fast food, and they are not all that concerned about gaining weight due to back eating habits. With information like this in hand it is hard for someone like Nathaniel Ru to truly get a grip on improving things in the restaurant industry. At least that is what one might think. Surprisingly, the Sweetgreen restaurants have given people something to talk about, and much of the talk is good.
There are a lot of people that are thrilled by what Nathaniel Ru has been able to do with this restaurant franchise. He is someone that has managed to keep people interested in this company as it grows. This is a hard job in an environment where the majority favors fast food. Nathaniel Ru may have known that the best thing that he could do was turn towards those things that would people would notice early. He turned to the youth. Nathaniel Ru helped people see the value of ordering online with the Sweetgreen app. He also helped people see the value of eating healthy because he has presented healthy food in a different light.
For Nathaniel Ru and his team it was about more than just breaking away from what the other restaurants were doing. He wanted to actually build a franchise that would be respected. There would be no good in trying to build this type of restaurant environment if there wasn’t going to be anyone in place to enjoy what he had established. Ru knew that he had to produced quality food, but he also knew that he had to market this company in a way that enticed customers.
It was Michael Jackson that once said that you could be the best dancer in the world, but it wouldn’t make much of a difference if no one saw it. He was referencing camera angles and lighting in concerts to performances that were on television. The same concept applies to Nathaniel Ru and Sweetgreen. He could have the most delectable menu items that the world has seen. It there were no hungry consumers in line it would not make a difference.