Robert Santiago is well known in the nation of Brazil and for very good reason. As one of the most important names in the Brazilian entertainment sector, he has become something of a local legend. He now owns the two largest malls that the country has to offer and these malls ensure that his success will continue for years to come.
The Mangiera Mall and Roberto Santiago Manaira Mall were created as a means of helping his people. When he was growing up, it did not take him long to realize that he and his countrymen did not have the proper access to the stores that they wished to visit. Being deprived of this access motivated him in a special way and he decided to do something about it.
Instead of allowing Brazilians to continue to spend far too much money to travel to and from malls that do not allow their funds to recirculate through the local economy, he elected to use his education to better his region. Born in João Pessoa, he would eventually attend the University João Pessoa and Pio-X-Marist College.
He received a degree in business administration and has been able to put it to good use. Receiving this degree was the first step that he had to take on his journey of becoming one of the top entrepreneurs in Brazil. Robert Santiago did not become a mall owner overnight. He got his start working for Café Rosa.
This home decor company is where he first learned how to embrace the idea of taking risks. He began to fall in love with the idea of taking risks so much that he decided to leave this job. At this time, Roberto Santiago struck out on his own with a cartonnage company. He used cartons to manufacture cardboard and the company became quite successful.
These experiences taught him a valuable lesson. As someone who had worked in the home decor department in the past, he realized that he could build on the lessons of the past and that there was very little point to working with someone who he would be better served by competing with. From there, he knew that he would one day open up his own shopping mall so that he would never have to work at someone else’s.
At long last, he was able to make his dream come true. He purchased the land that would serve as the site for the mall to come back in 1989 and has since created a cultural epicenter. By giving the people of Brazil exactly what they wanted (and needed), he has become a shining beacon to all of the other investors who should be taking this time to follow his example.