In a world where Amazon is leading the business, it can be hard to find success when you’re in the same marketplace as them. In the e-commerce business, taking on competitors like Amazon can prove to be increasingly difficult. In a world where the growth of your business is determined by the person promoting the product, it is hard to find a product that is enjoyed as much as it is affordable.
Fabletics has taken charge in leading the way for e-commerce sites like Amazon if they want to be the number one seller. The growing of the business is contributed to the woman standing behind the products. Kate Hudson was first asked a couple of years ago to promote and stand behind the brand. For consumers, they want to purchase something that speaks to them. Fabletics is the name to trust.
The business is a membership type company that creates stylish workout gear. The membership will ask its members a number of questions in a lifestyle quiz that will help to determine the clothing that they will get each month. There is a time that you can purchase the items that you are sent or you can decide to skip a month or two. As long as your continue paying the membership, you will be sent package after package each month.
Since the start of the business, more membership type shops have popped up. There are now a number of companies who offer sales each month for a membership fee that has led to more shops popping up all over the internet. Currently, the marketplace for consumers that leads in sales is Amazon. Even though Amazon is the leading competitor, Fabletics is making a run for the money. The business is always growing and more products are being added each month.
For a number of years, if something is worth purchasing, the price tag reflected that. The higher the cost of the product, the more quality it was said to have. For Fabletics, they knew they wanted to change the mindset behind that. They wanted to make sure that others knew that even though they were inexpensive, that their brand was one that they could trust. Now in recent times, more businesses are competing for the sales and are lowering their prices in order to bring in more customers. Fabletics has not had to resort to this theory since they have had low prices starting from the beginning.
In order to bring in sales, Fabletics understands that consumers have to be able to see a physical item as well as to see it digitally. If not, the memberships can decrease. As more trends are becoming popular, more shops are starting to pop up all over the internet and its causing the products to be more appealing. Many of the stores will bring in the items that have sold the most and this helps them to determine what other products to sell. In the Fabletics world, the products they carry are all popular choices and allows for consumers to be able to get in the gym quickly with a new workout wardrobe.